Who Is the #3 Online Bookseller?—And Why It Matters
Who’s the number 3 most popular online bookseller? The answer is surprising and it says something really important about what motivates people to buy books and where. First, Define Your Terms As my...
View Article“That’s New to Me”—Book Marketers Please Take Note
In a recent post, Mike Shatzkin took note of how some publishers were reshaping their publishing lists around their core strengths and strategic vision. Along the way, Mike offers his view on how the...
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The “Value Proposition” of Publishers in the Digital Age
Just recently, Bowker published a report that offers a fascinating picture of the migration of book sales to online retailers. (Bowker is the industry’s key source of bibliographic data and market...
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Can Indie Bookstores Matter?
The book business has always struck me as a bit bipolar, prone to bouts of dire pessimism followed by flights of exaggerated optimism. Publishing Perspectives just recently reported on a lengthy...
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